Durham Constabulary
Services
Campaign and media Relations
Impact
- Protecting communities
Story
The brief from Durham Constabulary was to raise awareness in Durham City Centre of not only the dangers of too much alcohol but also to remind people to be vigilant and stay in control.
The challenge was met through a relatable story driven approach using a bold typographic style . The message was simple but striking – too much alcohol changes things.
It used a mix of giveaways, social adverts and digital ad vans located around local bars and clubs.
